Case study: Connect & Heal

FraSen aims to bring a new era of sleeping possibilities by offering users a software-driven eye mask that helps them rest deeper, wake up fresher, and also maintain their attention sharp throughout the day, now fully controllable by an app.

About

FraSen aims to bring a new era of sleeping possibilities by offering users a software-driven eye mask that helps them rest deeper, wake up fresher, and also maintain their attention sharp throughout the day, now fully controllable by an app.

Challenge

FraSen already had a mobile app for controlling its flagship product, but it had some flaws and its interface did not look up to par in combination with futuristic looking Sleep Sense mask. At that time, the startup’s founder approached me through AngelList to be their lead designer to provide full interface overhaul, polish UX flaws and improve look and feel of the app.

Research

Due to big success of the original product, FraSen has provided me with a lot of data. I could use it to accurately define their main user base, the behaviour of the users and couple of possible use cases for the mobile app. After these steps I was able to define detailed personalities of the users and use these findings to make app flow the most effective and hassle-free as it can be.

Wireframes & Prototyping

Visual presentation of the wireframes was adjusted according to the requirements of the client and descriptions were also translated to the korean language so all people involved in the product making could understand everything perfectly. After finishing wireframes and their approvement, the first working prototype of the new app could be made.

Solution

New design allowed FraSen to embrace fresh look and feel and strengthen brand image as startup of the future. Photographs for the app’s interface were carefully chosen to put users into the right mood and colourful styling of the interactive elements complement overall visual solution. App also allows to easily monitor user’s data, browse through their history, analyze them and also users also can customize some of the screens.

Project Highlights

The biggest highlight of the project for me was to experience working with a very experienced startup founder and his team from South Korea, which was absolutely new market for me. To be able to do everything remotely using the newest technologies only enhanced the whole experience and help me become a better designer and a colleague.

$600k

FraSen raised more than $600,000 in total funding thanks to the big success of the original product.

54%

Users who frequently used Sleep Sense, together with the mobile app, showed much higher brain activity and overall effectivity.

3,5

Number of years the main product was being developed by engineers and scientists in South Korea.

Post a Comment