Case study: Connect & Heal

A complete healthcare provider and coordinator focused on delivering professional, personal and corporate medical services for any situation or circumstance based on customer needs. Please note that the signed NDA agreement shortens this case study.


Singaporean-based startup Connect & Heal has nothing short of an enormous goal. It aims to focus on one of the biggest world markets at the moment (India) and revolutionize how people book, find and use healthcare nationwide. They are already one of the five most prominent healthcare providers in India and with a strong team now fully relocated to Mumbai, their company is only growing stronger with more and more experts and healthcare specialists joining them. They divide their services into personal & corporate sections as well as specific categories such as lifestyle & nutrition, mental wellbeing, woman & child care and more. Using modern technologies, they aim to provide a platform for the public to be able to book the best doctor or specialist nearest to them. The app allows making an appointment in the clinic or hospital achievable in seconds.


In 2017 I was recommended to the company's founder to be the lead UX and UI designer for their mobile & web platforms. The aim was to provide an engaging user experience combined with a modern, clean and user-friendly interface solution. Creation of a unified, visually appealing branding strategy was also part of the challenge as it's implementation was needed across all platforms, including marketing & social channels.

User Experience

Armed with a thorough data summary and results from the research phase, I drew detailed sketches for app screens and web pages. The sketching stage was the first part to be finished. I had to make sure that the final product will be easily usable, with particular concern going to older users above age 60 who are not as tech-savvy as the younger crowd. Exhaustive sketching made the wireframing part much more manageable.


After finishing detailed wireframes, I could put all the energy into designing an appealing visual concept and style for both mobile and web platforms. Together with the team, we polished the design solution until they felt it would have the most significant impact possible on the Indian market. We tested several different solutions before the product went into development to further validate our assumptions.

Design for the mobile app came first, and then I focused entirely on the website design. Initial presentations for the product went smoothly, and the final prototypes with satisfying results from a user testing further boosted investors confidence in the startup.

Project Highlights

Working with professionals from the Connect & Heal organization has given me a priceless career experience. The combination of a remote working relationship with the development team in Mumbai with meetings attended by startup's founders and management team were professionally enriching. The whole project will be fully launched in 2018 with the potential to reach as much as 100 million people over the coming year.


The total number of user testing sessions hosted by the Connect & Heal team during the project.


The number of doctors and specialists currently operating under the Connect & Heal platform.


Over 93 million people live in metropolitan areas where Connect & Heal have currently launched their services.

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